KH Lloreda's commitment to innovation is probably has provided a greater differential value during the recent years.
Talking Innovation is not just talking about differential products and added value for the consumer but a general approach to manage, understand and live the business above all.
We see innovation as a dynamic and enhancing element of our skills. It can and should belong to all areas in the company.
The latest initiative to encourage innovation in the organization is called Innovas, a group sessions where two people trained in creative techniques use different creative methods for a mixed group of partners to find innovative solutions to different business needs addressed from a new approach, although there are many initiatives undertaken in this area.